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Research papers

From scenarios to strategy

Planning is a process in which the management of an organisation must take an active part and with the aid of which major decisions are taken about the structure and direction of the corporation. The decisions involve resource allocation in the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Jaap P. Leemhuis
Company: Shell Global
June 15, 1983
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Citation

Leemhuis, J. P. (1983a, June 15). From scenarios to strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-scenarios-to-strategy


Research papers

Strategic planning is not dead but different

The strategic planning process has changed very significant since the early 1970s. Planning has changed in terms of scope (it needs to encompass a mere diverse range of publics) in terms of time span (the need fox' greater flexibility dictates...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Martin van Mesdag
June 15, 1983
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Citation

van Mesdag, M. (1983a, June 15). Strategic planning is not dead but different. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-planning-is-not-dead-but-different


Research papers

The contribution of research to strategic planning in the airport business

The title of trie seminar suggests that strategic planning could be obsolete. I would not blame people in many industries for taking the view that strategic planning is dead. When survival itself is uncertain one simply can't afford to devote...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Michael Poole
June 15, 1983
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Citation

Poole, M. (1983a, June 15). The contribution of research to strategic planning in the airport business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-strategic-planning-in-the-airport-business


Research papers

Practical use of marketing research for area market development

This case study refers to the "A" Company, one of Japan's leading manufacturers of audio/video equipment and home electric appliances. For a long time, the company remained to have a small share in the Sendai Metropolitan district, one of the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: Tadaaki Funayama, Kazuari Ushikubo
Company: Research and Development Inc.
June 15, 1983
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Citation

Funayama and Ushikubo (1983a, June 15). Practical use of marketing research for area market development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/practical-use-of-marketing-research-for-area-market-development


Research papers

Marketing research works: A case of Mexicana Airlines (MX)

This paper shows a case of the off-line foreign carrier which moved into the Japanese market to develop its market potentiality and used a simple in-house telephone monitoring survey from its customers such as travel agents, wholesalers and airlines....

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Akira Nagashima
June 15, 1983
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Citation

Nagashima, A. (1983a, June 15). Marketing research works: A case of Mexicana Airlines (MX). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-works-a-case-of-mexicana-airlines-mx-


Research papers

How to ensure the maximum contribution of market research to strategic planning using an example from the airline industry

The central theme of this paper is that strategic planning, for both the short and long term, is going to be increasingly important throughout the 1980's and that for effective planning to be carried out information is the key resource. Market...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: John H. Fryer
June 15, 1983
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Citation

Fryer, J. H. (1983a, June 15). How to ensure the maximum contribution of market research to strategic planning using an example from the airline industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-ensure-the-maximum-contribution-of-market-research-to-strategic-planning-using-an-example-from-the-airline-industry